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as trademark to seem and be unsuited to proper.For choosing good trademark, the bitterness bitterness of Wang Wen Li deliberated greater half for year, end, he thinks, iron view sound is noble, Wang Jia is the posterity of tea-leaf pure and unadulterated, dignifies is an essence, is a core.Hence, that description in 《Ci source 》 :"Ancient times, only has an emperor king will mutually and then the princes and dukes nobility can take the big car that eight horses pull."Present Wang Wen Li of in the brain, this makes Wang Wen Li be deeply inspired, eight is a number of good luck, is Chinese to widespreadly like of number.Horse, is 12 Chinese Zodiac Sign inside and the warmest animal for mankind, the horse dashing about will encourage people forever forward, at the same time, tea Ma Gu Dao makes people associate the long history of tea again.Use"eight horses"s as the brands assign name to and concentrate to order clear blood relationship noble, the tea-leaf quality of the quality pure and unadulterated michael kors outlet, express the not of the common sort of eight horse tea industries, can express eight horse brush-off ordinary vulgar with work carelessly of business enterprise spirit.Hence, Wang Wen Li delivered to "eight horses"s trademark application to the national industry and business bureau right away and soon acquired an approval.This is Anne the river run by private capital tea Qi registered at the earliest stage of one of the trademark.
Now is seen michael kors outlet, eight assigning name to of horse trademarkses, simple and direct remarkable, Lang Lang fluently, and then contain culture, let people have association of thought space, turn with general tea-leaf trademark difference obviously, be easily remembered by people during expansion and dissemination.It is a very successful case , in the trademark that assign name to.
War-horse whole world, opens eight horse tea ages
Wang Wen Li thinks that the strength of brand can not neglect.He put forward the core advertisement of"the sincere dedication from iron view sound source" language in the 90's in last century and changed to "juice, original favor michael kors factory outlet, original habitat" again afterwards.The initiative released the first elegant business enterprise album of paintings and appointed a professional mold to take the first iron view sound especially eight tea arts.
In 1999, Wang Wen Li appoints famous business enterprise image design organization"is strange positive nine dingses" in Shenzhen to carry on an image plan to eight horse brands and put forward the core advertisement of"a hundred years persist, expert's quality" language.
In 2006, Wang Wen Li thinks, people's need to tea-leaf already the appurtenance quality level change was a spirit level.And business enterprise brand, also not only only is for the claim of business enterprise quality, but the cultural claim and spirit claim of people's internality.Hence, eight horse tea the industry please come to new century brand strategy company in Sichuan to carry on a plan to the business enterprise image and the brand image afresh, put forward"does the heart build a pole?Rhyme from become"of brand core concept, pass by some kind of all new design, the brand image, product packing quickly leaped onto a height of newness.
In 2009, Wang Wen Li again high pay appoint the toppest brand of domestic and marketing to plan organization the leaf is luxuriant medium carry on a brand fixed position, leaf luxuriant lieutenant general brand fixed position BE"company government etiquette tea", target target crowd at the mature success personage, is a core advertisement"the big gift doesn't talk" to language;With this at the same time, appoint noble cultured, the Xian is quiet the astringent showbiz star allow fine become the brand of eight horses of spokesperson;Appoint international famous image and design organization Jin and Liu to eight horse shop front the image and packing get stripe completely.
After the brand image establishes, eight horses pass a generous devotion advertisement and gather together stereoscopic publicity of various medium resourceses and make use of a tea matter the activity do enough corporate culture and tea culture, go to this, eight horse trademarks have the honor of acquiring Chinese famous trademark, eight horse tea the industry get agriculture industry to turn a nation point group leader business enterprise, eight horses have already set up more than 800 chain stores in the whole country, resides inside property the tea Qi first, the brand image of eight horse high levels Gao the highland set up in the people of this world in front michael kors outlet store.
The brand lets tea country prosperity
Anne river iron view sound acquires the first tea-leaf that the national industry and business bureau affirms Chinese famous trademark(proof
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